{"id":2161,"date":"2025-07-01T15:06:08","date_gmt":"2025-07-01T08:06:08","guid":{"rendered":"https:\/\/emis.misa.vn\/emis-kindergarten\/?p=2161"},"modified":"2025-07-02T11:54:33","modified_gmt":"2025-07-02T04:54:33","slug":"5-sai-lam-pho-bien-trong-tuyen-sinh-truong-mam-non-tu-thuc","status":"publish","type":"post","link":"https:\/\/register.qlth.vn\/emis-kindergarten\/5-sai-lam-pho-bien-trong-tuyen-sinh-truong-mam-non-tu-thuc\/","title":{"rendered":"5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong tuy\u1ec3n sinh tr\u01b0\u1eddng m\u1ea7m non t\u01b0 th\u1ee5c"},"content":{"rendered":"
Vi\u1ec7c tuy\u1ec3n sinh \u0111ang l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn v\u1edbi c\u00e1c tr\u01b0\u1eddng m\u1ea7m non t\u01b0 th\u1ee5c trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh hi\u1ec7n nay. Kh\u00f4ng \u00edt tr\u01b0\u1eddng m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi\u1ebfn c\u00f4ng t\u00e1c tuy\u1ec3n sinh k\u00e9m hi\u1ec7u qu\u1ea3, b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n.<\/span><\/p>\n B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ch\u1ec9 ra 5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong tuy\u1ec3n sinh v\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p thi\u1ebft th\u1ef1c, gi\u00fap tr\u01b0\u1eddng b\u1ea1n thu h\u00fat h\u1ecdc sinh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n 5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong tuy\u1ec3n sinh tr\u01b0\u1eddng m\u1ea7m non t\u01b0 th\u1ee5c<\/em><\/span><\/p>\n B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi, “Ph\u1ee5 huynh m\u00e0 tr\u01b0\u1eddng m\u00ecnh mu\u1ed1n h\u01b0\u1edbng t\u1edbi th\u1ef1c s\u1ef1 l\u00e0 ai?” Nhi\u1ec1u tr\u01b0\u1eddng m\u1ea7m non t\u01b0 th\u1ee5c th\u01b0\u1eddng b\u1ecf qua b\u01b0\u1edbc kh\u1ea3o s\u00e1t c\u01a1 b\u1ea3n n\u00e0y, d\u1eabn \u0111\u1ebfn m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec3n sinh tr\u01b0\u1eddng m\u1ea7m non t\u01b0 th\u1ee5c “\u0111\u00e1nh v\u00f5ng” kh\u00f4ng hi\u1ec7u qu\u1ea3. \u0110\u00e2y ch\u00ednh l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn \u0111\u1ea7u ti\u00ean.<\/span><\/p>\n Khi kh\u00f4ng bi\u1ebft r\u00f5 “kh\u00e1ch h\u00e0ng” c\u1ee7a m\u00ecnh, m\u1ecdi n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng hay ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec1u tr\u1edf n\u00ean m\u01a1 h\u1ed3. B\u1ea1n c\u00f3 th\u1ec3 \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn m\u1ed9t ph\u1ee5 huynh t\u00ecm ki\u1ebfm m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, trong khi d\u1ecbch v\u1ee5 c\u1ed1t l\u00f5i c\u1ee7a tr\u01b0\u1eddng l\u1ea1i t\u1eadp trung v\u00e0o ph\u01b0\u01a1ng ph\u00e1p gi\u00e1o d\u1ee5c truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n Nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 th\u01b0\u1eddng n\u1eb1m \u1edf vi\u1ec7c thi\u1ebfu nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u00e2u r\u1ed9ng v\u00e0 kh\u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t “ch\u00e2n dung kh\u00e1ch h\u00e0ng” (buyer persona) c\u1ee5 th\u1ec3. Ch\u00fang ta c\u1ee9 ngh\u0129 r\u1eb1ng m\u1ecdi ph\u1ee5 huynh \u0111\u1ec1u gi\u1ed1ng nhau, ho\u1eb7c ch\u1ec9 \u0111\u01a1n thu\u1ea7n mu\u1ed1n t\u00ecm m\u1ed9t n\u01a1i g\u1eedi con.<\/span><\/p>\n Tuy nhi\u00ean, m\u1ed7i gia \u0111\u00ecnh l\u1ea1i c\u00f3 nh\u1eefng \u01b0u ti\u00ean kh\u00e1c nhau v\u1ec1 chi ph\u00ed, ph\u01b0\u01a1ng ph\u00e1p gi\u00e1o d\u1ee5c, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, hay c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m. H\u1eadu qu\u1ea3 l\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean chung chung, kh\u00f4ng ch\u1ea1m \u0111\u1ebfn \u0111\u00fang n\u1ed7i \u0111au hay mong mu\u1ed1n c\u1ee7a t\u1eebng nh\u00f3m ph\u1ee5 huynh m\u1ee5c ti\u00eau tr\u01b0\u1eddng m\u1ea7m non.<\/span><\/p>\n \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 g\u00e2y l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch marketing online tr\u01b0\u1eddng m\u1ea7m non m\u00e0 c\u00f2n khi\u1ebfn tr\u01b0\u1eddng b\u1ecf l\u1ee1 nh\u1eefng gia \u0111\u00ecnh th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb v\u00e0 tri\u1ebft l\u00fd c\u1ee7a m\u00ecnh. \u0110\u1ec3 kh\u1eafc ph\u1ee5c sai l\u1ea7m tuy\u1ec3n sinh m\u1ea7m non n\u00e0y, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u.<\/span><\/p>\n \u1ea2nh minh ho\u1ea1: Kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 ph\u1ee5 huynh m\u1ee5c ti\u00eau<\/em><\/span><\/p>\n Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ai l\u00e0 ph\u1ee5 huynh m\u1ee5c ti\u00eau tr\u01b0\u1eddng m\u1ea7m non c\u1ee7a b\u1ea1n, sai l\u1ea7m ti\u1ebfp theo m\u00e0 nhi\u1ec1u tr\u01b0\u1eddng m\u1eafc ph\u1ea3i l\u00e0 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n kh\u00f4ng \u0111\u1ee7 cu\u1ed1n h\u00fat. \u0110\u00e2y ch\u00ednh l\u00e0 vi\u1ec7c t\u1ea1o ra n\u1ed9i dung truy\u1ec1n th\u00f4ng thi\u1ebfu h\u1ea5p d\u1eabn v\u00e0 kh\u00f4ng chuy\u00ean nghi\u1ec7p. T\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang t\u00ecm m\u1ed9t ng\u00f4i nh\u00e0, nh\u01b0ng t\u1ea5t c\u1ea3 \u1ea3nh \u0111\u1ec1u m\u1edd nh\u1ea1t, th\u00f4ng tin chung chung, b\u1ea1n c\u00f3 mu\u1ed1n \u0111\u1ebfn xem kh\u00f4ng?<\/span><\/p>\n \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng x\u1ea3y ra v\u1edbi c\u00e1c tr\u01b0\u1eddng m\u1ea7m non. Website s\u01a1 s\u00e0i, h\u00ecnh \u1ea3nh c\u0169 k\u1ef9, video quay v\u1ed9i v\u00e0ng, hay nh\u1eefng b\u00e0i \u0111\u0103ng Facebook “v\u00f4 h\u1ed3n” ch\u01b0a k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n c\u1ee7a tr\u01b0\u1eddng. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 khi\u1ebfn ph\u1ee5 huynh ng\u1ea7n ng\u1ea1i t\u00ecm hi\u1ec3u th\u00eam m\u00e0 c\u00f2n t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng thi\u1ebfu chuy\u00ean nghi\u1ec7p, thi\u1ebfu \u0111\u1ea7u t\u01b0.<\/span><\/p>\n Nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0 do thi\u1ebfu ki\u1ebfn th\u1ee9c v\u1ec1 content marketing tr\u01b0\u1eddng m\u1ea7m non v\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed9i ng\u0169 chuy\u00ean tr\u00e1ch \u0111\u1ee7 n\u0103ng l\u1ef1c.\u00a0<\/span><\/p>\n H\u1eadu qu\u1ea3 l\u00e0 th\u00f4ng \u0111i\u1ec7p v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng gi\u00e1o d\u1ee5c, m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp v\u00e0 t\u00e2m huy\u1ebft c\u1ee7a gi\u00e1o vi\u00ean b\u1ecb lu m\u1edd. D\u00f9 tr\u01b0\u1eddng b\u1ea1n c\u00f3 t\u1ed1t \u0111\u1ebfn m\u1ea5y, n\u1ebfu truy\u1ec1n th\u00f4ng gi\u00e1o d\u1ee5c m\u1ea7m non ch\u01b0a \u0111\u1ee7 m\u1ea1nh, ch\u01b0a \u0111\u1ee7 chuy\u00ean nghi\u1ec7p th\u00ec nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u00f3 kh\u00f3 l\u00f2ng \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi ph\u1ee5 huynh.<\/span><\/p>\n \u0110\u1ec3 kh\u1eafc ph\u1ee5c sai l\u1ea7m tuy\u1ec3n sinh m\u1ea7m non n\u00e0y, h\u00e3y xem x\u00e9t l\u1ea1i to\u00e0n b\u1ed9 tuy\u1ebfn n\u1ed9i dung. \u0110\u1ea7u t\u01b0 v\u00e0o h\u00ecnh \u1ea3nh, video ch\u1ea5t l\u01b0\u1ee3ng cao, x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn v\u00e0 th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t tri\u1ebft l\u00fd gi\u00e1o d\u1ee5c c\u1ee7a tr\u01b0\u1eddng b\u1ea1n. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 tuy\u1ec3n sinh tr\u01b0\u1eddng m\u1ea7m non t\u01b0 th\u1ee5c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n >> \u0110\u1ecdc th\u00eam: Tham kh\u1ea3o 5 m\u1eabu b\u00e0i vi\u1ebft tuy\u1ec3n sinh m\u1ea7m non m\u1edbi nh\u1ea5t<\/a><\/em><\/span><\/p>\n Trong th\u1eddi \u0111\u1ea1i s\u1ed1, ph\u1ee5 huynh m\u1ee5c ti\u00eau tr\u01b0\u1eddng m\u1ea7m non c\u1ee7a b\u1ea1n \u0111ang d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian online. Tuy nhi\u00ean, nhi\u1ec1u tr\u01b0\u1eddng v\u1eabn m\u1eafc ph\u1ea3i sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 kh\u00f4ng t\u1eadn d\u1ee5ng ho\u1eb7c t\u1eadn d\u1ee5ng ch\u01b0a hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn.<\/span><\/span><\/p>\n<\/p>\n
Sai l\u1ea7m 1: Kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ee5 huynh m\u1ee5c ti\u00eau<\/strong><\/span><\/h2>\n
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Sai l\u1ea7m 2: N\u1ed9i dung truy\u1ec1n th\u00f4ng ch\u01b0a \u0111\u1ee7 thu h\u00fat<\/strong><\/span><\/h2>\n
Sai l\u1ea7m 3: Ch\u01b0a t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn<\/strong><\/span><\/h2>\n