{"id":2307,"date":"2025-07-17T09:59:36","date_gmt":"2025-07-17T02:59:36","guid":{"rendered":"https:\/\/emis.misa.vn\/emis-kindergarten\/?p=2307"},"modified":"2025-07-17T15:48:53","modified_gmt":"2025-07-17T08:48:53","slug":"chien-luoc-xay-dung-thuong-hieu-truong-mam-non-hieu-qua","status":"publish","type":"post","link":"https:\/\/register.qlth.vn\/emis-kindergarten\/chien-luoc-xay-dung-thuong-hieu-truong-mam-non-hieu-qua\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

T\u1ea1i sao x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non l\u1ea1i quan tr\u1ecdng?<\/strong><\/span><\/h2>\n

\"Chien-luoc-xay-dung-thuong-hieu-truong-mam-non-hieu-qua\"<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho tr\u01b0\u1eddng m\u1ea7m non kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1eb9p m\u00e0 c\u00f2n l\u00e0 s\u1ef1 cam k\u1ebft v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng gi\u00e1o d\u1ee5c,<\/span> s\u1ef1 ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n c\u1ee7a tr\u1ebb em, v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc gi\u00fap tr\u01b0\u1eddng thu h\u00fat ph\u1ee5 huynh v\u00e0 h\u1ecdc sinh. <\/span><\/p>\n

Khi th\u1ecb tr\u01b0\u1eddng gi\u00e1o d\u1ee5c ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c tr\u01b0\u1eddng m\u1ea7m non tr\u1edf n\u00ean gay g\u1eaft h\u01a1n. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh.<\/span><\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non m\u1ea1nh m\u1ebd s\u1ebd gi\u00fap ph\u1ee5 huynh d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n tr\u01b0\u1eddng, tin t\u01b0\u1edfng giao ph\u00f3 con em m\u00ecnh, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra l\u1ee3i th\u1ebf b\u1ec1n v\u1eefng cho tr\u01b0\u1eddng trong d\u00e0i h\u1ea1n. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd chia s\u1ebb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 b\u00ed quy\u1ebft gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non l\u00e0 g\u00ec?\u00a0<\/strong><\/span><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 tr\u01b0\u1eddng m\u1ea7m non truy\u1ec1n t\u1ea3i \u0111\u1ebfn ph\u1ee5 huynh v\u00e0 c\u1ed9ng \u0111\u1ed3ng: t\u1eeb t\u00ean g\u1ecdi, logo, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc, \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb gi\u00e1o d\u1ee5c m\u00e0 tr\u01b0\u1eddng cam k\u1ebft mang l\u1ea1i. <\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 c\u00e1i t\u00ean hay h\u00ecnh \u1ea3nh m\u00e0 tr\u01b0\u1eddng x\u00e2y d\u1ef1ng m\u00e0 l\u00e0 s\u1ef1 t\u1ed5ng h\u1ee3p c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u1ed9t h\u00ecnh \u1ea3nh uy t\u00edn v\u00e0 chuy\u00ean nghi\u1ec7p trong m\u1eaft ph\u1ee5 huynh v\u00e0 x\u00e3 h\u1ed9i.<\/span><\/p>\n

T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap thu h\u00fat h\u1ecdc sinh v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t?<\/span> <\/strong><\/span><\/h2>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap tr\u01b0\u1eddng m\u1ea7m non d\u1ec5 d\u00e0ng thu h\u00fat h\u1ecdc sinh t\u1eeb nh\u1eefng \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a ph\u1ee5 huynh. Th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng, s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa tr\u01b0\u1eddng n\u00e0y v\u1edbi c\u00e1c tr\u01b0\u1eddng kh\u00e1c, t\u1eeb \u0111\u00f3 gi\u00fap ph\u1ee5 huynh quy\u1ebft \u0111\u1ecbnh g\u1eedi g\u1eafm con em m\u00ecnh. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng gi\u00e1o d\u1ee5c v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb d\u00e0i l\u00e2u cho c\u1ea3 tr\u01b0\u1eddng v\u00e0 h\u1ecdc sinh.<\/span><\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non<\/strong><\/span><\/h2>\n

\"Chien-luoc-xay-dung-thuong-hieu-truong-mam-non-hieu-qua\"<\/h3>\n

Logo, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng gian h\u1ecdc t\u1eadp<\/span> <\/strong><\/span><\/h3>\n

Logo v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh tr\u01b0\u1eddng m\u1ea7m non. M\u1ed9t logo \u0111\u1eb9p, d\u1ec5 nh\u1edb v\u00e0 chuy\u00ean nghi\u1ec7p kh\u00f4ng ch\u1ec9 gi\u00fap tr\u01b0\u1eddng m\u1ea7m non n\u1ed5i b\u1eadt m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n t\u1ea3i c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 tr\u01b0\u1eddng mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn. B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00f4ng gian h\u1ecdc t\u1eadp c\u0169ng g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp s\u1ea1ch s\u1ebd, an to\u00e0n v\u00e0 s\u00e1ng t\u1ea1o s\u1ebd t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1eb9p trong m\u1eaft ph\u1ee5 huynh, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y y\u00ean t\u00e2m khi g\u1eedi con em m\u00ecnh v\u00e0o tr\u01b0\u1eddng.<\/span><\/p>\n

\u0110\u1ed9i ng\u0169 gi\u00e1o vi\u00ean v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng gi\u1ea3ng d\u1ea1y<\/strong><\/span><\/h3>\n

\u0110\u1ed9i ng\u0169 gi\u00e1o vi\u00ean l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho tr\u01b0\u1eddng m\u1ea7m non. M\u1ed9t tr\u01b0\u1eddng m\u1ea7m non v\u1edbi \u0111\u1ed9i ng\u0169 gi\u00e1o vi\u00ean chuy\u00ean nghi\u1ec7p, t\u1eadn t\u00e2m v\u00e0 c\u00f3 ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3ng d\u1ea1y hi\u1ec7n \u0111\u1ea1i s\u1ebd lu\u00f4n \u0111\u01b0\u1ee3c ph\u1ee5 huynh \u0111\u00e1nh gi\u00e1 cao. Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u1ed9i ng\u0169 gi\u00e1o vi\u00ean, cung c\u1ea5p c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o n\u00e2ng cao k\u1ef9 n\u0103ng gi\u1ea3ng d\u1ea1y s\u1ebd gi\u00fap tr\u01b0\u1eddng m\u1ea7m non kh\u00f4ng ch\u1ec9 duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/span><\/p>\n

Marketing online v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/strong><\/span><\/h3>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1, marketing online l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t website chuy\u00ean nghi\u1ec7p, ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c t\u1ea1o ra c\u00e1c video chia s\u1ebb ho\u1ea1t \u0111\u1ed9ng c\u1ee7a tr\u01b0\u1eddng gi\u00fap ph\u1ee5 huynh d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin v\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng h\u01a1n. C\u00e1c b\u00e0i vi\u1ebft blog, video marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap tr\u01b0\u1eddng m\u1ea7m non t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ee5 huynh ti\u1ec1m n\u0103ng<\/span><\/p>\n

>> \u0110\u1ecdc th\u00eam: 5 k\u00eanh truy\u1ec1n th\u00f4ng tuy\u1ec3n sinh gi\u00fap tr\u01b0\u1eddng m\u1ea7m non b\u00f9ng n\u1ed5<\/a><\/em><\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non b\u1ec1n v\u1eefng<\/strong><\/span><\/h2>\n

T\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/span><\/h3>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n n\u1ebfu thi\u1ebfu t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i r\u00f5 r\u00e0ng. T\u1ea7m nh\u00ecn c\u1ee7a tr\u01b0\u1eddng c\u1ea7n ph\u1ea3i nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n, \u0111\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh \u0111\u00fang m\u1ee5c \u0111\u00edch v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a tr\u01b0\u1eddng m\u1ea7m non. C\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 t\u1eadn t\u00e2m v\u1edbi tr\u1ebb em, ch\u1ea5t l\u01b0\u1ee3ng gi\u1ea3ng d\u1ea1y, v\u00e0 s\u1ef1 an to\u00e0n trong m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp, l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 trung th\u00e0nh t\u1eeb ph\u1ee5 huynh.<\/span><\/p>\n

L\u1eadp k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n<\/strong><\/span><\/h3>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i h\u1ea1n, \u0111\u00f2i h\u1ecfi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3. B\u1ea1n c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u qua t\u1eebng giai \u0111o\u1ea1n, kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng gi\u1ea3ng d\u1ea1y, m\u1edf r\u1ed9ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i kh\u00f3a, c\u1ea3i t\u1ea1o c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap tr\u01b0\u1eddng duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 duy tr\u00ec \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf trong l\u00f2ng ph\u1ee5 huynh.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng m\u1ea7m non l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u1ea7y th\u1eed th\u00e1ch nh\u01b0ng c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng, c\u00e1c tr\u01b0\u1eddng m\u1ea7m non c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng gi\u00e1o d\u1ee5c, x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 gi\u00e1o vi\u00ean gi\u1ecfi, ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf v\u1eadt ch\u1ea5t v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p. Khi c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, tr\u01b0\u1eddng s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat ph\u1ee5 huynh, t\u1ea1o d\u1ef1ng uy t\u00edn v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/span><\/p>\n